Sometimes, the application developer can create many technical decisions for web applications, which will directly affect the search rankings of other programs.
As for online applications, such as Shopping Cart, then the application of Search Engine Optimization - SEO is vital to the affected application.
In the next section of this article, we will introduce five basic suggestions, but quite useful to "narrow" the gap between the product of your web applications and the Search Engine today.
1. Set the URL official
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In fact, the search engine does not "fun" with you to create multiple URLs, but only point to a single content page, on the contrary, the search engine will carry out filtering and sorting for each URL, and consequently your products quickly relegated in the league.
We can easily recognize this model of online shopping - Shopping Cart, which pretty much sets the search function and classification of information, and directions to all the components are similar contents self.
Recently, Google introduced a new model system, through which the content within each page is assigned a URL and a separate official. If we apply this model in actual effective search from the Search Engine will be greatly improved.
2. Such information is important to prioritize
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Have you encountered instances of your search results lead to a web page with no content related? Well, the fact is so.
Because for years, the spammers appear more and more, find every possible way to upset the design process as well as search results from Search Engine as you like, the page that contains the actual information is not never get high rankings.
But now, users need not worry too much about this issue, because the developers have integrated additional criteria, screening tools support classification results in order to reduce the level of disadvantage for with the user.
In addition, the Search Engine today also have a mechanism to ignore the information as text characters have little or no multiple views.
On the other hand, you need to be careful when applying the tips of AJAX and CSS techniques. If in the process between modules, some information may be hidden text is similar, the search engine will ignore that information. Therefore, you consider and take into account the important details.
3. All applications must be friendly to users with disabilities
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This is the first point to note for those who develop applications, they need to think about the case of persons with disabilities. Detailed information should be presented in full and clear, easy to search, sort and use ... All these factors have contributed to higher ranking positions with Search Engine program.
4. Use the title and brief description information
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The creation of web applications to use a general form applicable to the title, a description of all components inside the page is simple and easy. However, this step is really simple only if the application is made to be able to insert values as required, depending on the technical configuration or extracted from the database.
5. Using HTML "high quality"
Surely many times you have encountered cases where the site was "broken" by the HTML code. Receiving the opinion of many experts, the "culprit" is ASP.NET WebForm, including too many control components other details, thus leading to "broken page" above.
If possible, you switch to a number of model systems such as ASP.NET MVC, Ruby on Rails or PHP to reduce the amount of "extra data" in the HTML page. Besides, we also can reduce the startup time of the website and download data speed up access ... and of course, performance will increase.
Of course, these comments have taken can not include all of the intimate relationship between web applications and Search Engine, but if you follow five suggestions will help you improve any part of the effective the. We hope to receive feedback and suggestions from readers via comment section below.
Wish you success!
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